MRP Named "LEADER" and Sole "BEST FIT" for Enterprise Marketing Organizations

Forrester New Wave™: ABM Platforms, Q2 2020

"MRP offers the most native and integrated engagement channels of any vendor in this evaluation"
Forrester VP and Principal Analyst Steven Casey

According to the report, MRP is the best fit for large enterprises with varied solutions and marketing resource models, highlighted that MRP supports “mature omnichannel ABM programs that multiple departments, business units, or partners execute through multitenant deployments of its platform and complementary managed services." Featured customer references praised the quality of insights they get from MRP Prelytix, and the value delivered by complementary managed services.
MRP Prelytix simplifies the complexity of the enterprise operating environment, applying AI to connect data, insights, and best actions across eight channels, breaking apart the typical siloed approach to ABM. Forrester's evaluation further validates MRP’s commitment to these organizations, where omnichannel account-based marketing strategies deliver the highest value customer experience and client revenue impact.


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